Here’s How We Created The Battalion 1944 Promotional Video…

Planning

The planning for this promotional video had to be meticulous. We had a tiny window of just one full day and two less-than half days to capture everything in Normandy, followed by a full day capturing everything back in the East Midlands.

The brief was simple. We had to explain what the product was, highlight the passion that Bulkhead Interactive has for the making of the product, and also show that they have the insight, expertise and drive to deliver a product that hundreds of thousands of people have been waiting for.

Creativity

To create the perfect promotional video, we knew we’d need to utilise certain iconography from the Second World War, which is why we used drone videography, focused on capturing interviews at famous locations, and composed a bespoke soundtrack that harked back to World War Two.

Production

With every promotional video we create we ensure they’re all created with high production values and this was no exception. We shot the video on a mix of cameras, such as the RED Scarlet Dragon, DJI Phantom 3 Professional, and the Sony A7sii. All of these cameras are capable of shooting in 4K meaning every promotional video we create will look gorgeous on every screen size.

Delivery

The final video was primarily used on Bulkhead Interactive’s Kickstarter campaign page. It was also featured on IGN’s website and their YouTube account, as well as PC Gamer and hundreds of other blogs and websites, racking up over 1,000,000 views on the original video and well over two million over all of the others.

The video helped get Bulkhead Interactive’s Second World War game get funded in just two days and raise nearly a quarter of a million more than was expected.